top of page

Adaptive Wedding Brand Creation: Well Wedd

The brand's name, Well Wedd, incorporates the two key elements of the brand: Wellness & Weddings. The goal of Well Wedd's garments is to ease the bride's neurodivergent & sensory struggles on her wedding day so she

is able to be at peace & remain present in the celebration.

Screen Shot 2022-09-28 at 10.07.17 AM.png

Design Problem Statement

The primary goal of this project is to create a wedding dress collection to alleviate the effects of neurodivergent disabilities for individuals on their wedding day. After researching the broad range of neurodivergent challenges, I have narrowed down specific symptoms that are most likely to interfere with one's wedding day.  The research conducted for this dress is specific, but not limited to, sensory sensitivity, anxiety, ADD, OCD, and high-functioning autism. Everything from sensory-sensitive safe fabric to CBD fiber infusion will line each dress. From there, the dresses will vary in compression, weight, versatility, and more to ease a variety of ailments stemming from neurodivergence. The goal is to give brides an extra layer of comfort & support on their special day so that they can remain as present as possible. The adaptive wedding apparel industry is virtually non-existent, especially for individuals with "invisible" disabilities. The wedding market is vast and neurodivergent apparel is highly underserved, thus creating the perfect opening for this collection.

Comparison Chart

This comparison chart helps me to navigate the current competition & options in the wedding industry. I am working to create adaptive wedding dresses for sensory sensitive individuals. This is a severely underrepresented market. Due to the lack of competitors, I chose to compare four non-adaptive brands and two adaptive brands to find the most accurate information relating to my competition.

Screen Shot 2022-09-09 at 6.26.53 PM.png

Consumer Needs Report

Methods for user research - I analyzed existing transcripts & interviewed individuals with neurodivergent disabilities. The research was analyzed using a template breaking down needs into three categories: Functional, expressive, and aesthetic. Key items were pulled and quoted for all five individuals. The Consumer personas below have been created to reflect the findings of the FEA report. From the FEA analysis of five Individuals with neurodivergent disabilities, the main needs identified were compression, fabric texture & infusion, and removable features. These adaptable features are focused on easing sensory issues through fabric choice & seam construction. The next feature focuses on calming anxiety using CBD-infused fabric, compression technology, and crowd shields to prevent overstimulation. Lastly, there will be many removable parts of the dress to avoid Claustrophobia & improve breathability. These consumers host a wide range of neurodivergent disabilities, many of which have overlapping struggles that can be addressed with the above modifications. The wedding market is currently underserving all disabilities, with virtually no neurodivergent options available.

Screen Shot 2022-09-09 at 6.27.11 PM.png
Screen Shot 2022-09-16 at 9.15.06 PM.png
Screen Shot 2022-09-16 at 9.14.55 PM.png
Screen Shot 2022-09-16 at 9.13.23 PM.png

Value Proposition Map

This visual aid Identifies consumers' major needs/requirements, the pains they face, and the gains they receive from the product.​ The ailments identified below reiterate the struggles neurodivergent individuals go through on a daily basis. The left side of the map navigates the ways in which our dress design components will combat those struggles. The right side of the map highlights why this product is necessary and adds real value to people's lives.

Screen Shot 2022-09-16 at 10.52.46 PM.png

Inspiration Board

This inspiration board incorporates the various aesthetics a wedding may branch off from. Emerging from the background are floral details, mock invitations, & white accents to emphasize specific wedding elements. The inspiration photos, framed on the left, showcase broad ideas of what the variety of styles & adaptions may be. The overall board is packed full, while leaving ample white space that is presented using overlays, white doors, & background graphics. Each element inspires a different portion of the collection, graphically intertwining the research & design.

 

Citations:

left B&W background graphic

https://www.pinterest.com/pin/7599893113149721/

top left outfit photo

https://www.pinterest.com/pin/542894930092999513/

middle right outfit photo

https://www.pinterest.com/pin/179369997651321601/

bottom left outfit photo

https://www.pinterest.com/pin/510947520236103848/

bottom right wreath & stripe graphics

https://theimpression.com/gucci-for-the-kids-collection-spring-2020-ad-campaign/

Screen Shot 2022-09-20 at 3.03.37 PM.png
Screen Shot 2022-10-09 at 3.52.04 PM.png

01

Caked in Layers

This dress includes three layers for style and various adaptive qualities. The bottom layer is a stretchy polyester compression jumpsuit to calm anxiety and infuse small amounts of CBD over a large portion large portion of the body. The second layer adds shape and design, with a removable skirt for versatility and help with cooling. The third layer is a sheer skirt to add aesthetic if the thicker second layer skirt is removed. This layer helps to make the dress more versatile and adaptable to different situations

02

Tie the Bow

This dress title encompasses its design elements and plays on the popular marital phrase "tie the knot."  The lightweight, breezy bottom contrasts the compressive midsection. The adaptive main section is disguised using design elements like bows, ruching, gathers, etc. Everything is tied together with the delicate and design-centered top. Everything is made of stretchy polyester to help the bride feel comfortable and not claustrophobic.

Screen Shot 2022-10-09 at 3.51.43 PM.png
Screen Shot 2022-10-09 at 3.52.23 PM.png

03

Laced in Love

This dress dress is perfect for the traditional bride looking for something versatile yet classic. The voluminous train can be easily attached at the waist and secured using the waist chain detail. The train is not only for aesthetics, but also to add adaptive qualities. This train has added weight to help ground the bride and includes lace for breathability, while aesthetically allowing the bride to adapt to various wedding events. The lace is soft and sensory safe, with all other elements utilizing breathable cotton.

Screen Shot 2022-10-09 at 3.51.13 PM.png

04

Elements of Everything

This dress takes trending elements from editorial wedding dresses and everyday garments. These elements culminate in a sensory-friendly dress made of polyester and cotton. The polyester allows for wrinkle-free breathability throughout the body. The cotton creates more structure for the bust, straps, and bow. The neck band is infused with CBD to assist in keeping the bride calm and present.

05

The Other Half

This dress is a cultivation of style and purpose. The short base dress incorporates compression through the long sleeves and adjustable compression using corsets on each side of the torso. The overcoat is sheer and weighted. The overcoats intention is to shield the bride during the ceremony and help their anxiety utilizing weight.

Screen Shot 2022-10-09 at 3.52.50 PM.png

Final Garment Prototype

This prototype is for the initial sketch "Tie the Bow." Throughout the creation of the brand, I adjusted the design & sewed a final prototype based on the refined sketch.

IMG_0013.jpg
Screenshot 2022-12-28 at 12.33.36 PM.png
Screenshot 2022-12-28 at 12.33.47 PM.png
Screenshot 2022-12-28 at 12.33.53 PM.png

Point of Sale Graphics

Below represents the graphics package for Well Weddings projects. This includes hangtags, sensory-safe garment labels, keepsake garment bags, an in-store advertisement event plan, and business cards.

Screen Shot 2022-10-29 at 12.36.37 PM.png

Hang tags

These hangtags are strictly used to represent the brand's purpose & utilization of the dress. All other information, such as size, can be found on the garment label sewn inside the dress. The price varies based on the customization of adaptable features and is therefore also not displayed on the hangtag.

Garment Label

Each garment label is made from the same fabric contents as the dress it is created for to ensure seamless comfort. The label is located somewhere different on each dress to best avoid label irritability/uncomfort for the bride.

Screen Shot 2022-10-29 at 1.01.32 PM.png

Keepsake Garment Bag

This garment bag is intended to keep the bride's dress safe until the wedding day and preserve it long after. The bag is customized with the Bride's name and wedding date. The date is written in a way that highlights the values & intentions of the brand. The phrase, "May you be present in peace," followed by the wedding date, reiterates the importance of Well Wedd's intention and utility on the bride's big day. The graphics are all stitched into the treatable cotton bag for long-lasting durability, this is just one more detail to showcase the brand's attention to quality and customization. The vegan leather hand further elevates the quality of this keepsake garment bag and makes it worthy of displaying anywhere without taking away from a bride's aesthetic.

Screen Shot 2022-10-29 at 1.17.05 PM.png

In-store Advertisement Plan

Screen Shot 2022-10-29 at 1.35.47 PM.png
Screen Shot 2022-10-29 at 1.48.43 PM.png

Well Wedd Business Card

I chose this elaborate style of business card as an easy, elevated way to leave a lasting impression on people. The quality and unique design stay consistent with Well Wedd's image and force the person to take note of the brand.

Accessory Packaging

Packaging for all adaptive accessories that are separate from the dress.

Screen Shot 2022-10-29 at 2.15.30 PM.png
Screen Shot 2022-10-29 at 2.15.23 PM.png
bottom of page